Niko Herzeg Marketing

There is this story Gordon Livingstone tells in his book about Vietnam. As a young luitanant in the 82d Airborne he tried to determine the position of his platoon. His platoon sargeant walked up and asked if he knew where they were.
Livingstone answered: “according to this map, there should be a hill around here. Yet I don’t [...]

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The above commercial shows us a bias that can help producers and consumers change their habits to more eco friendly ways without less consumption.
It is called the Diderot effect
If you buy a bigger washingmachine, you of course need a better detergent to help with the bigger loads.
So if we want to change habits on a [...]

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Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!

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Above three pictures taken in the Rotterdam subway this morning.

1) Advertising space in the wagon I was sitting in.

2) An ad announcing the sale of seasontickets for local Premiership Football club Sparta. 
For the season 2008-2009

3) The media company that sells the space, trying to convince potential advertisers for this medium.

If you are going to tell somebody, [...]

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