Niko Herzeg Marketing

What is progress? What do statistics tell us? How do we measure what we are doing? How to come to terms with the fact that there are no easy answers and that we are most likely telling and selling stuf that “could easily of changed by now”?
If you have the time, please take 40 minutes [...]

[Read more →]

“The pursuit of the presidency is not my life. Public service is.”
He was the youngest of sons. And whether Mother Nature, or Kennedy nurture, he was (to me) always just off. Not a charismatic leader like JFK. Not the headbuster and deal maker like RFK. But  likely the Kennedy who did the most for [...]

[Read more →]

Imagine this:
The 1980 NBA finale, the deciding game and your best player, Kareem Abdul Jabbar, out. The way you used to play, build around a system that had served you well, is broken.
What do you do?
We know what head coach Paul Westphal did.

Same choices are presented to us every day. With our expectations about business [...]

[Read more →]

I doubt any of you have heard of Saban Saulic. I myself am no great connaisseur of his work. But after seeing an interview with him a couple of nights ago, I am a fan.
Saban is a folk singer from Serbia. 50+ years and a man with a great career behind him. And I suspect [...]

[Read more →]

The above ad is from Esso that I spotted at the local gasstation.
For those who don’t read Dutch, let me translate:  Dorst ? Thirsty?
I really am left wondering, whether it is arrogance, or sheer stupidity, that this ad got made and approved. Now I appreciate, that you sometimes take jobs to make money  (believe me, [...]

[Read more →]

Yesterday we talked about invisible enemies and actionable fear based motivation.
Behold: The Monster Steam 1200 pitch.
It not only cleans 99% of all germs and bacteria, it sterilizes and sanitizes as well and protects your beloved family, from parent to babies. 

Textbook.

[Read more →]

Q: what do you do when your product, in this case detergent, cleans so well that all dirt is washed out and you still need to grow your business?
A: You inform the public about microbes. Invsible organisms that infiltrate and get your clothes and skin dirty. They require multiple cleanings, as you never know when [...]

[Read more →]

District Major of Amsterdam Zeeburg, Fatima Elatik, compared the right wing politician Geert Wilders to Hilter. Of course she meant it differently and she had a more nuanced thought in mind. When given the chance to explain her statement, she does.

I found nuanced statements after googling a “hand me down” soundbite. The soundbite I overheard, some [...]

[Read more →]

*This post is inspired by me taking my own medicine, ha! 

A nursing home in Germany built an exact replica of a bus stop in front of the facility to stop Alzheimer patients, who walk out the the home. The only difference is that buses never stop there. “It sounds funny,” said Old Lions Chairman Franz-Josef Goebel, [...]

[Read more →]

I dumb down for my audienceAnd double my dollarsThey criticize me for itYet they all yell “Holla”If skills soldTruth be toldI’d probably beLyriclyTalib KweliTruthfullyI wanna rhyme like Common Sense(But i did five Mil)I ain’t been rhymin like Common sinceWhen your sense got that much in commonAnd you been hustlin sinceYour inceptionFuck perceptionGo with what makes [...]

[Read more →]