A couple of things caught my attention last week. And both got me thinking about social norms and biases.
First of, several people around caught a light bout of flu. Nothing serious or Mexican, just a bit of a temperture and some chills and coughing. However after asking them how seriously they were treating this (given [...]
Tags: herd · marketing · planning
Seeing as I am based in Holland, I thought it time to write a bit in Dutch, and for a Dutch blog.
As of today I will be blogging for Molblog, one of Holland’s most read blogs about marketing.
My first piece of writing is here, but since some of you may not be fluent in Dutch, [...]
Tags: business · innovation · marketing · planning
Ovens “big enough for a Christmas turkey”.
Freezers “with enough room so you always have food for unexpected guests”.
Just two examples of clever marketing, using extreme events (once a year Christmas and let’s say twice a year unexpected dinner guests) with latent cultural and social stigma’s that still work on the (post)modern human beings decision making [...]
“High concept often has themes based on an existing area of popular fascination—such as sharks, dinosaurs, flying saucers, the Titanic, and so on— thus having a ready-built foundation of subsidiary issues and ever-ramifying facts that can feed the machine, on levels ranging from the superficial to the intellectually or factually exhaustive”.wikipedia
Better go and read this. [...]
Tags: marketing