Niko Herzeg Marketing

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Entries from May 2009

May 25th, 2009 · No Comments

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Tags: Uncategorized

note to self: adland problem #1

May 17th, 2009 · 2 Comments

” A perfection of means and a confusion of aims, seems to be our biggest problem”
Albert Einstein

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Tags: planning · post-it

Clients remember: output and risk not input and gains matter when judging creative work

May 16th, 2009 · 3 Comments

The cultural and commercial worldwide success know as MTV Unplugged came about by sheer luck and coincidence.
Bon Jovi was asked to perform at the ‘89 MTV Awards. The crowd at home and in the audience responded with great enthusiasm to their stripped down version of two great electric songs. Executives at MTV took a chance [...]

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Tags: business · planning

everything you need to know about getting a date and doing effective advertising

May 15th, 2009 · No Comments

Flowers? NoMoney? No (perhaps, but for the sake of argument, let’s not open that can of worms)Cars? NoStylish dressing? NoHumor? MehhGood Looks? Don’t hurt, but not really dealbreakersSocial skills? UsefullPower? Hmmm…
All of the above are really just rationale that help propagate certain emotional triggers once all that matters is said and done.
So without further [...]

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Tags: berlin · business · herd · planning · strategy

briefings and/of the future

May 12th, 2009 · No Comments

“I came into this motherfucker a hundred grand strongNine to be exact, from grindin G-packsPut this shit in motion ain’t no rewindin me backCould make 40 off a brick but one rhyme could beat thatAnd if somebody woulda told ‘em that Hov’ would sell clothinHeh, not in this lifetime, wasn’t in my right mindThat’s another [...]

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Tags: 10th ave · agency · berlin · business · manifesto · planning · strategy