Niko Herzeg Marketing

Parts of an exchange about brands. Was very helpfull in clarifying some of my thoughts, so it is being reprinted for those who like this sort of stuff with kind permission of Rob Campbell
Rob,
Why would a brand want to live forever? especially with the life span of 18 months when it comes to brand managers [...]

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You’ve probably read, seen or heard about this. It’s the reality of business today. Shit can hit the fan. But what peakes my interest is the fact that it’s a losing reality for most brands. Why?

The legal department.

The aim of the game back in the day was to protect image. And when it comes to [...]

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For sale: baby shoes, never used.
Ernest Hemingway

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Terry: You was my brother, Charley, you shoulda looked out for me a little bit. You shoulda taken care of me just a little bit so I wouldn’t have to take them dives for the short-end money.
Charlie: Oh I had some bets down for you. You saw some money.
Terry: You don’t understand. I coulda had [...]

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Make yourself necessary to somebody. Do not make life hard to any.
The louder he talked of his honor, the faster we counted our spoons.
The only way to have a friend is to be one.
The world belongs to the energetic.
A man of genius is privileged only as far as he is genius. His dullness is as [...]

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