Niko Herzeg Marketing

The agencies that will survive/thrive in the (near) future will be structured as the BDA’s (big dumb agencies) of today. They will be international conglomerates that do full service work and help the client grow successfully into profitable companies. Jusqu’ici tout va bien.
Ideology and recruitmentThe main difference will be the following. The agencies will limit [...]

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“Real strategy lies not in figuring out what to do, but in devising ways to ensure that, compared to others, we actually do more of what everybody knows they should do.”

“You can’t achieve a competitive differentiation through things you do ‘reasonably well most of the time.’ ”
“The necessary outcome of strategic planning is [...]

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The above clip was the inspiration;
Obama is the side chosen;

Facu is the partner in crime;

the work is: WhatDoWeDoNow

It’s very beta, so if anybody wants to help or shoot it down, chip in.

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Oasis are mad for the Beatles.
Little Steven has love for garage rock.
Nickelback are stuck in the Seatle grunge sound.
When it comes to inspiration I have to admit I am also stuck.
Certain albums, movies, books always seem to offer up deeper insight than the last time I checked them out.
Same goes for the era in advertising [...]

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In keeping with building on existing relationships:
A very sharp and clear discription of the distinction between telling about usefullness and being usefull.
The Aesthetic Divide by Adrian Ho

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“Let’s compare technology to works of art. Even masterpieces appear somehow lacking until people appreciate them. That’s when they become truly complete. Beyond the works themselves, it’s how people interpret or receive them that matters. And it’s the same for technology. What matters is deciding how people will want to embrace new technology or features.”

Kenya [...]

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