Entries from September 2008
September 21st, 2008 · 1 Comment
A very important rule in magic (the real kind, not the one that creates 700 billion, ha!) states, that the real magic starts after the trick is done.
When a trick is performed correctly, the audience will go home and add stuff to the trick that was not there, but does enhance the trick.
Once home [...]
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Tags: manifesto · planning
September 16th, 2008 · No Comments
Derren Brown is a mentalist. His book about the trade is quite a spell binding (boom tish!) read.
Among the many gems, he discusses the fact that it is easier for him to play his tricks on those who watch him the closest. He flipped the old saying “for every action there is an equal reaction” [...]
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Tags: business · planning
September 15th, 2008 · No Comments
Watching a regional football derby yesterday it struck me: these players were more ferocious, more physical, more inclined to play rough, to do whatever it took to win that derby not because of what the derby meant to both teams. It was because of what the word derby means. period.
It is this implicitness, the context [...]
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Tags: business · frame · random
September 13th, 2008 · 3 Comments
McCain and Obama. Bare with me. From an archetypical point of view.
the US/Western voter is a Hyperchondriac (compared to 90% of the people of the world, in terms of problems)
Obama is the Therapist.
McCain is the Surgeon.
O is centered around the mind and emotions.
He talks and he listens. He is a chance for all the people [...]
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Tags: planning · random
September 12th, 2008 · No Comments
I know this is a bit of a western train of thought, but amma go with it anyways.
Why does the constitution in most western world countries not have a garantuee in it with regards to healthy food? with epidemic proportions, it seems that the basic right to food (as part of the right to shelter, [...]
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Tags: random · what if..
September 11th, 2008 · No Comments
via mr Maschmeyer
great example of building on existing relationships
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Tags: business · enhancing
September 10th, 2008 · No Comments
this idea got me thinking.
There are printshops, shops for t-shirts and the shops like Kinko’s. These shops have an infrastructure in place to produce.
What if you created a UN server? this server would kickstart when great disasters happen.
From this server you, as a shop, could download prints. On this server as a designer, artist, you could [...]
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Tags: business · enhancing · what if..
If you are a planner, remember the consumer, if you are a creative remember the consumer, if you are a client remember the consumer. Sure it helps if you can throw it 50 yards, or do a behind the back no look bounce pass between the legs. But…
If it ain’t caught, you don’t score
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Tags: marketing · planning · post-it
Over on sunshine’s blog there is interesting debate going on. Should digital planning be separate and be the domain of digital planners or should it be a tool in the box of planners? Period.
After having some lunch, I have come to the following conclusion. Yes and No.
It’s time we (?) learned a lesson from the [...]
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Tags: business · planning · what if..
I realized there was no need to create new forms; all I had to do was design the relationship between a human, an object, and what is around the two. That realization gave me a big relief.
For example, if a client asked me “Please design a chair” while sitting in a good chair, I [...]
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Tags: business · design · manifesto · marketing