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Entries from September 2008

Strawberries in January pt 4 : the magic starts after the trick

September 21st, 2008 · 1 Comment

A very important rule in magic (the real kind, not the one that creates 700 billion, ha!) states, that the real magic starts after the trick is done.

When a trick is performed correctly, the audience will go home and add stuff to the trick that was not there, but does enhance the trick.

Once home [...]

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Tags: manifesto · planning

the view from a far is sometimes sharper

September 16th, 2008 · No Comments

Derren Brown is a mentalist. His book about the trade is quite a spell binding (boom tish!) read.

Among the many gems, he discusses the fact that it is easier for him to play his tricks on those who watch him the closest. He flipped the old saying “for every action there is an equal reaction” [...]

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Tags: business · planning

the power of words

September 15th, 2008 · No Comments

Watching a regional football derby yesterday it struck me: these players were more ferocious, more physical, more inclined to play rough, to do whatever it took to win that derby not because of what the derby meant to both teams. It was because of what the word derby means. period.
It is this implicitness, the context [...]

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Tags: business · frame · random

House MD or Doctor Melfi

September 13th, 2008 · 3 Comments

McCain and Obama. Bare with me. From an archetypical point of view.

the US/Western voter is a Hyperchondriac (compared to 90% of the people of the world, in terms of problems)

Obama is the Therapist.

McCain is the Surgeon.

O is centered around the mind and emotions. 

He talks and he listens. He is a chance for all the people [...]

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Tags: planning · random

right to healthy food

September 12th, 2008 · No Comments

I know this is a bit of a western train of thought, but amma go with it anyways.

Why does the constitution in most western world countries not have a garantuee in it with regards to healthy food? with epidemic proportions, it seems that the basic right to food (as part of the right to shelter, [...]

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Tags: random · what if..

world community grid

September 11th, 2008 · No Comments

via mr Maschmeyer

great example of building on existing relationships

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Tags: business · enhancing

what if…rapid response via existing means

September 10th, 2008 · No Comments

this idea got me thinking.

There are printshops, shops for t-shirts and the shops like Kinko’s. These shops have an infrastructure in place to produce. 

What if you created a UN server? this server would kickstart when great disasters happen. 

From this server you, as a shop, could download prints. On this server as a designer, artist, you could [...]

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Tags: business · enhancing · what if..

note to self: sender is nothing without receiver

September 8th, 2008 · No Comments

If you are a planner, remember the consumer, if you are a creative remember the consumer, if you are a client remember the consumer. Sure it helps if you can throw it 50 yards, or do a behind the back no look bounce pass between the legs. But…
If it ain’t caught, you don’t score

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Tags: marketing · planning · post-it

digital planning: a case for running after we learn how to walk

September 8th, 2008 · No Comments

Over on sunshine’s blog there is interesting debate going on. Should digital planning be separate and be the domain of digital planners or should it be a tool in the box of planners? Period.
After having some lunch, I have come to the following conclusion. Yes and No.
It’s time we (?) learned a lesson from the [...]

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Tags: business · planning · what if..

Strawberries in January pt 3: the way forward: enhancing relationships, not creating totaly new ones

September 5th, 2008 · No Comments

I realized there was no need to create new forms; all I had to do was design the relationship between a human, an object, and what is around the two. That realization gave me a big relief.
For example, if a client asked me “Please design a chair” while sitting in a good chair, I [...]

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Tags: business · design · manifesto · marketing