Niko Herzeg Marketing

The web is discriminating. The victim is: ME! In all seriousness, I have noticed the last couple of weeks that somehow I do not translate well on to the www. Whether it is via this blog, comments elsewhere or skype talks, important elements of the person I am are getting lost when I digitze myself.
2.0 [...]

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So the Carter III is out. and it’s a hit. First day sales are predicted to be well over 400.000 copies. First week over a milli.
From a businessmodel and from a brand perspective there a couple of interesting observations to be made. Observations that hark back to some old school marketing lessons and some seem [...]

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if the bloke in the picture has found a way to make a light bulb glow without electricity, why the fuck is he trying to contain the light in his hands? There’s not much fucking use having a great idea if you dont let anyone see it.(andy@cynic.com)

Over at Rob’s blog there was a [...]

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One of those obvious things, but good to remind myself of (and I kinda wanted to share two great songs, so I forced a planning-esque lesson in it..haha).
It’s ok to borrow. As long as it’s a stepping stone for something new and fresh. So go into other fields of business/life and sample and remix, [...]

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“The best swordsman in the world doesn’t need to fear the second best swordsman in the world; no, the person for him to be afraid of is some ignorant antagonist who has never had a sword in his hand before; he doesn’t do the thing he ought to do, and so the expert isn’t prepared [...]

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So it’s the finals of the NBA. Boston vs LA. Game 1 was for Boston.

But that’s ok, it is after all a best of seven.

So why this post: well because my fav sports writer Scoop Jackson analysed Kobe Bryant and in the process tells us what it takes to be succesfull.

I will leave you [...]

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great video + song and a lesson to be learned (kinda)

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