Niko Herzeg Marketing

A lot of people have talked and are still talking about the end of image advertising, because it’s bad, not working, run it’s course, etc. It’s all about 2.0, utility etc…but the fact is, it is not, nor will it be, because advertising has got a built in factor that prevents it from growing, gaining [...]

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So here is little segment looking at guys and girls from all over the world, who can contribute to the education of me, fellow wannabe planners, those doing it and those just wanting some new info.

To kick it of an article about Pierre Wack. The Stephen King of Shell ( this does him no justice, [...]

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“Some men see things as they are and say ‘Why?’ I dream things that never were and say, ‘Why not?’”

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Here is a nice example of transformation design. It deals with Japanse toilet culture.

In Japan it is considered rude for woman to be heard while they go to the bathroom. This has some longstanding cultural issues. So what do the Japanese women do? they keep flushing the toilet. Up to 20 liters a time is [...]

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Guess the USA doesn’t have a great sense of humor. Perhaps because it is more true then they care to believe?

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Here is a example of transformation design, whereby action is deliberately made difficult in order to achieve new behaviour.
Hema, a dutch department store, has halved the sickness absence. Employees must nowadays “call in sick” online, where they must fill out a questionnaire directly. Online “calling in sick” raises the psychological threshold according [...]

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I love Seth’s thinking and I love the whole concept but, it’s misuse is crippling marketeers:Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.. (via seth blog)
Permission marketing should be seen as empowering the marketeers.
To often it’s the status quo enhancing [...]

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For anybody looking for some inspiration, creativity, and what not go here

As they put it themselves:

So here we are: FRAAI magazine, issue 1; the prototype. We got some great creative inspiration ready for you. A cover story on Art. Lebedev Studio. We got Fraai’s Favourites; compilations of inspiring artists and designers who [...]

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