Niko Herzeg Marketing

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Entries from January 2008

weapon of choice

January 31st, 2008 · 2 Comments

I like gangs and honour stuff. whether it be in my choice of music, films, books and..as I have been discovering lately.. in my thinking.

There is something about the premise that it’s you and the people you have known all your life achieving something agaist the odds…not just rags to riches, but sharing the wealth..

This [...]

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Tags: marketing · personal · planning

rules for radicals, or start ups, or small companies, or just about anybody who wants to change stuff

January 31st, 2008 · 2 Comments

So, wanting to learn more about the strategies being used by Barack Obama…I stumbled on to this nice blast from the past….

The rules for radicals by Saul Alinsky….It’s pretty self explanitory…hope u can use them…

Some of these rules are ruthless, but they work. Here are the rules to be aware of:

RULE 1: “Power is [...]

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Tags: marketing · planning · random

note to self: grasshopper

January 28th, 2008 · No Comments

Until you’ve got a better answer, you copy. I copied Bob Gage for five years. And Bob originally copied Paul Rand and Rand originally copied a German typographer called JanTschichold.”

Helmut Krone

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Tags: marketing · post-it · random

google generation don’t do search

January 23rd, 2008 · 2 Comments

A new UK report on the habits of the “Google Generation” is out. You can download the whole thing here…

The main point of the report are:

They like to cut-and-paste. “There is a lot of anecdotal evidence and plagiarism is a serious issue.”

They prefer visual information over text. “But text is still important… For library interfaces, [...]

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Tags: marketing · random

note to self: start with inspirational problems

January 15th, 2008 · No Comments

how to get better ideas

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Tags: planning · post-it

note to self: there is no I in customer

January 12th, 2008 · 4 Comments

Chefs cook and create dishes when they are not hungry, people eat when they are.…(anon)

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Tags: marketing · post-it

note to self: standing on shoulders of giants

January 12th, 2008 · 2 Comments

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Tags: marketing · planning · post-it

same game different name

January 10th, 2008 · No Comments

A while back Grant McCracken wrote an interesting post about geeks and playas..
I would propose that they are not ying and yang of popular culture, but momentary features of a larger thing. They just happen to capture a timeless mass appeal want and need in a way that fits: getting laid that is…

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Tags: culture · marketing · random

Note to self: a sense of awe

January 2nd, 2008 · No Comments

“We use all of the five senses to create the sense of a sixth one”

Criss Angel, Mind Freak

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Tags: post-it · random

10 Commandments of nouvelle cuisine

January 2nd, 2008 · 2 Comments

January 2008… the time everybody wakes up from their food and liquor induced sleep and makes the commitment to getting back in shape.

In light of that (and my own fascination with great cooking and even more, great chefs) I will be posting tidbits from the art of cooking.. there are obvious links to marketing, comms, [...]

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Tags: marketing · planning